Popular Taiwanese bubble tea chain lauded for their freshly brewed tea, CHICHA San Chen (吃茶三千), is set to officially open its flagship store in Singapore this May.
Founded in 1998, CHICHA San Chen has come a long way since the launch of their first flagship store in Taichung, Taiwan. To date, the brand has amassed a loyal following with over 200 stores in major cities across Taiwan and China – perfecting the art of tea making handcrafted by Taiwanese tea masters with over 20 years of experience. Besides having its own tea mountain, professional tea tasters and tea roasters, CHICHA San Chen prides itself on using only high-quality ingredients and tea leaves harvested from the local farms, to emulate the authentic bubble tea experience.
Synonymous with the number “3000”, “三千” (pinyin: San Chen) was regarded as a significantly large number in ancient times as Taiwanese believed that it represented infinity. Thus, it strives to be that one bubble tea brand customers will opt for, out of a thousand others.
Melding Taiwanese tea culture with technological innovation, 吃茶三千 utilizes an exclusive patented product and technology, the second-generation Teapresso machine Lion II, that allows more than 1,000 custom settings and three-stage temperature control brewing technique to bring out the tea’s best flavour and its natural scent. In 2017, CHICHA San Chen’s Dong Ding Oolong Tea was awarded with the Highest International Authority iTQi certification (International Taste & Quality Institute in Brussels), equivalent to a Michelin 3-star standard and the only tea beverage company to receive this prestigious placement.
Customers can look forward to enjoying CHICHA San Chen‘s bubble tea at its flagship store in 313@Somerset come May.
