Leading sports and lifestyle brand, Skechers, has collaborated with internationally renowned muralist James Goldcrown to bring his iconic Love Wall heart designs to the Skechers x JGoldcrown global collaboration. The artist’s colorful and inspiring prints have featured on a range of lifestyle footwear and apparel for women.
Imbued with an uplifting message of love, positivity and hope, the collection includes iconic footwear styles like Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-ons; along with casual slides and a range of apparel including pullovers, T-shirts, pants and a knit dress.
Born in West London, James Goldcrown is a self-taught muralist, artist and photographer now based in New York and Los Angeles. Goldcrown broke into the fashion photography world at age 17 and seven years later found himself in Africa filming the documentary To Die No More about the AIDS/HIV epidemic.
He eventually found new inspiration from his street art roots and the internationally recognized Love Wall premiered at Miami Basel in 2015. His instagrammable murals have achieved cult status with 50K+ #Lovewall public hashtags. Goldcrown works with brands in the lifestyle, restaurant, beauty and fashion industries with his iconic design appearing in cities around the world.
Whether you’re going for the playful sporty look with classic sneaker styles, or an old-school canvas sneaker design, the new Skechers x JGoldcrown shoes will be sure to fill your heart with colour. The lavender-scented soles on the vegan Poppy style brings some calm amidst the bustle. Or step out in casual fun with the Foamies slides and one of the comfy T-shirts to carry a little message of love and hope with you on your day.
Footwear styles in the Skechers x JGoldcrown Collection will be available from now at Skechers on Lazada, online, Shopee and selected stores islandwide. The apparel styles launch in May 2021 at selected Skechers stores and online.