Founded in Hong Kong, OnTheList is an independent, members-only flash sales concept platform, that is set to revolutionise the luxury retail landscape in Asia. This September, it will be expanding to Singapore, with its first overseas flash sale taking place between 19 to 22 September at Ngee Ann City in the heart of the iconic Orchard Road shopping district.
Founded in 2016 by two French entrepreneurs, Delphine Lefay and Diego Dultzin Lacoste, OnTheList pioneered the unique concept of independent, members-only flash sales in Asia.
Co-founder Delphine Lefay explains its founding, “When I was working in Hong Kong’s retail industry, there was an absence of options for distributors and brands to clear old inventory occupying valuable warehouse space. To fill this gap, we founded OnTheList as an independent third-party platform and it was the first of its kind in Asia.”
“Through flash sales we hosted, we offered consumers access to premium products at attractive prices, and brands the opportunity to clear past-season items and connect with new customers,” she adds.
“This method of clearing stock also promotes sustainability and minimises environmental impact within the retail industry, as old inventory does not go to waste,” co-founder Diego Dultzin Lacoste notes. “OnTheList’s business model also gives brands the opportunity to reach out to a wider consumer database, engaging them through the flash sale platform as a first touch point.”
Its success is indeed phenomenal in turning old inventory into new opportunities as, in two short years, the small business has gone from a few pop-up sales to over 150 flash sales and partnerships with over 250 premium brands, including Armani, Clarins, Diane Von Furstenberg, Ferragamo, Kenzo, Roberto Cavalli, and Ted Baker Le Creuset and Havaianas. Consistently producing stellar sales, it has cleared over a million items from its brand partners at stunning rates – in 2017, they sold a pair of Havianas every six seconds over a four-day sale in Hong Kong.
In Singapore, the company will launch with monthly pop-up sales, announcing participating brands just ten days prior to the sale.
Membership is free and OnTheList is now accepting sign-ups for its upcoming Singapore sales at www.onthelist.sg, and pre-registration is required for receipt of a personalised barcode used to access the sales venue. Sales are held over a short time frame of just four days, with stock replenished daily, and a team of staff who will ensure that crowds are kept to a minimum. Customers are also assured of the authenticity and proper authorisation of their purchases as OnTheList works directly with brands and distributors.
First Flash Sale Details
Free, pre-registration: http://www.onthelist.sg/
Dates: 19 September to 22 September
Times: 8am – 8pm (on 19 and 20 September), 10am – 8pm (on 21 September), and 10am – 5pm (on 22 September)
Location: #14-04 Ngee Ann City Tower B, Singapore 238874
