Reebok’s partnership with fitness program CrossFit turns five this year, and much of its success together is attributed to determination – to push the best products out and to grow alongside the athletic community. To celebrate, Reebok has released Better Than Yesterday, a film that explores the relentless pursuit of product evolution and human performance. It also centers around the Reebok CrossFit Nano: the brand’s iconic Reebok CrossFit footwear range.
Featured in the film are representatives from Reebok and CrossFit, including Annie Thorisdottir, two-time CrossFit Games Women’s Champion. She said, “I was honoured to add my experiences to the Better Than Yesterday film because Reebok product has been a staple alongside of my growth and success in CrossFit over the past few years. The Reebok formula is simple – Reebok works side-by-side with us to develop products that respond directly to our ever-changing and evolving training demands”.
What do you love about Reebok and Crossfit?