Brewed since 1932 in Asia, Tiger Beer is now available in more than 60 countries, winning over drinkers in major cities around the world. Over the years, it has undergone many transformations while remaining true to the brand’s rich heritage, traditions and taste. Tiger is brewed using only the finest malt, hops and yeast, through a strict brewing process that takes over 500 hours – including taste-testing over 10 samples of water every day and over 200 quality checks.
Having received its first award in 1939, the brand began its journey as an Award Winning beer on an international stage. The recognition of its product excellence catapulted Tiger’s internationalization in the early 1990s, with over 50 international awards and accolades to date. It is now known as a symbol of contemporary international Asia, enjoyed by discerning drinkers in every corner of the globe spanning across Asia with growing popularity in western markets such as, Europe, USA and Australasia amongst others.
A true Asian beer at heart, the brand wants to show the world what Asia has to offer, and just in time for the festive period, Tiger Beer proudly presents a new and invigorating flavour – the limited edition Tiger Radler Grapefruit.
Brewed with Tiger Beer, the new Tiger Radler Grapefruit proudly joins Tiger Radler Lemon as an extension of the home-grown brand’s innovative product range. By combining the iconic lager and natural grapefruit juice, this thirst-quencher features a bright, sweet flavour which ends on a lightly bitter note. With 2% ABV, Tiger Radler Grapefruit is a refreshing accompaniment that can be enjoyed at any festive occasion.
Over the years, Tiger has received more acclaim from the world’s leading newspapers and journals than most other beers. For instance, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger “positively the best beer in the world”. Tiger has also accumulated over 50 accolades, awards and distinctions. Some of the more notable awards include a Gold medal in the International-Style Lager at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger’s popularity and was given only to the coolest brands in the UK.
This holiday season, the limited edition Tiger Radler Grapefruit (2% ABV) will be available in a 6-can (6 x 323ml) pack at a recommended selling price of SGD9.90 at hypermarkets, supermarkets and convenience stores from November 2016, while stocks last.
