ZALORA, Asia’s Online Fashion Destination, presents ZALORA Basics, a house label made from quality lightweight materials, splashed in the freshest palette of neutral colours and styles. Aiming to provide women with wardrobe essentials that are comfortable to wear, these pieces can also be combined to create different looks.
Pare down and focus on the essentials
Simplify your styling routine as you choose pieces that go above the fray of seasonal trends and clothes that will stand the test of time, making the perfect building blocks for a versatile and chic wardrobe. Upcoming collections will feature easy-to-wear blacks, whites, navies, greys, and some pops of colour.
To suit any occasion, choose from a wide range of silhouettes; shift, fit & flare, fami, off-shoulder, cold-shoulder, bodycon, and t-shirts. Likewise, turn staples you like into styles you love by combining different textures and materials like jersey knits, rib knits, modal crepe, chiffon, georgette, scuba, and voile.
“ZALORA seeks to delight fashion consumers in the region by creating high-quality basics that will never go out of style. Through ZALORA Basics, we plan to be part of every woman’s wardrobe. This collection is not about having the latest fashion trends, but owning pieces that are good quality, basic clothing with good fabrics and cuts.” Saskia Dejongh, ZALORA’s Chief Commercial Officer, shared, adding that “ZALORA Basics also fulfills the needs of a growing millennial market seeking a casual luxe look.”
If fashion is the ultimate symbol of self-expression, then ZALORA Basics is for those who want the best of comfort, movement and versatility. Think lighter materials, the freshest palette of neutral colours and styles that are made to move you — any time, any day. At the end of it all, the question to ask is… #WHATSYOURBASIC ?
Prices of items from ZALORA Basics range from SGD9.90 to SGD39.90. Shop them here!