The Year of the Pig is set to be even more prosperous with the introduction of Carlsberg’s new theme for Chinese New Year “Prosperity Begins With A Pop” (鸿运当头, 一POP万赢), along with a slew of nationwide promotions that offers abundance of gifts and prizes to be won. Next time you enjoy that icy cold Carlsberg beer, look out for the auspicious Chinese New Year edition cans with well-wishes for the year ahead – Wealth (发), Good Luck (旺), Happiness (喜) and Prosperity (福).
Opening your doors to welcome guests during this festive time? Carlsberg is offering more beers in different sized packs to suit your party needs! With ongoing promotions and while stocks last, look forward to receiving a free specially designed Carlsberg trolley bag1, available in two colours to choose from with every two 24-can pack of Carlsberg Green Label purchased – that’s 48 cans of beer and a fuss-free way of bringing your purchase home!
For beer aficionados who prefer the smoothness of freshly tapped beer that is fruity and hoppy with a light malty taste, there is always Carlsberg Smooth Draught – now with additional two free cans as part of every 10-can pack purchase2!
The quintessential 12-can pack and 24-can pack are also available at selected supermarkets and hypermarkets.
More than $438,888 worth of cash and prizes to be won islandwide
More good fortune will be upon you this Chinese New Year as you enjoy a beer with loved ones this celebratory season. With more than $438,888 worth of cash and prizes to be given away, stand a chance to win by simply making a purchase of Carlsberg beers.
From now to 8 February, purchase a minimum of $60 worth of Carlsberg Group products3 in a single receipt and stand a chance to walk away with $6,888, $3,888, $1,888, or $268 in cash prizes, with more than $22,888 up for grabs at participating supermarkets and hypermarkets.
Carlsberg islandwide roadshows – more than $33,888 worth of cash and prizes to be won
All across the nation from now to 3 February, look out for in-store Carlsberg’s Chinese New Year roadshows at selected supermarkets and hypermarkets where more than $33,888 worth of cash and prizes are to be won. With every purchase of 24-can pack of Carlsberg beer or a minimum spending of $50 worth of any Carlsberg Group’s beers, you’ll get to play a game of either the Lucky Dip Box, Spin the Wheel or Grab Ping Pong to try your hand at bringing in cash prizes. Newly added to the fun this year, there will also be a larger-than-life size dart game in 10 selected supermarkets where you can play for cash prizes with every $200 worth of purchase. Receive exclusively designed Carlsberg red packets at selected stores and as part of selected in- store games. Look out for updates on our roadshows on Carlsberg Singapore Facebook page!
Carlsberg’s coffeeshop promotions – $388,888 cash prizes to be won
From now till 28 February, enjoy a Carlsberg Green Label (644ml) or Carlsberg Smooth Draught (580ml) quart bottle and stand a chance to be one of eight lucky winners who will walk away with $1,988 in cash. Everyone will also stand a chance to score 50 cents off your next purchase of bottled beer – don’t forget to take a peek under your Carlsberg bottle caps!
With so many ongoing Chinese New Year promotions, it is truly going to be prosperity beginning with a “POP” of Carlsberg beer!
Here’s to probably the happiest and most prosperous Chinese New Year yet! Huat Ah!