Adopting cycling as a lifestyle goes beyond engaging the activity as a mere sport. It becomes a culture and an experience that is suited for people from all walks of life, across all age groups. Spurring the interest in cycling, Shimano has launched an interactive and experiential centre of everything cycle-related, named Shimano Cycling World.
The exhibition space aims to drive a sustainable cycling culture in Singapore. It caters to both cycling enthusiasts and visitors who can learn more about the history and technology of bicycles, develop a greater appreciation for cycling and discover their mobility options with this simple device.
Capturing the attention of guests as they enter Shimano Cycling World is an impressive panorama of moving interconnected sprockets and chains. The artwork shows a clockwork of gears in motion and below it is a row of interactive screens where visitors can view images of the joys of cycling.
Here are more highlights you can look forward to…
Display of bicycle technology and collection
A display of cycling components invites visitors to discover the innovations, technology, precision and the art of various bicycle parts. There is a collection of bicycles from different eras that promotes the values and joys of cycling, filled with nostalgia and anticipation of the future of cycling.
A space where visitors can get their sizing done and be advised on which types of bicycles are suitable.
Talks and seminar space
Scheduled talks and workshops will be organised for the public to learn about bike mechanisms and acquire some basic bicycle technical knowledge from industry experts. One priority is to impart good safety habits and practices of cycling. Subsequent initiatives may include more interactive workshop sessions such as bringing participants on cycling trips to teach them riding etiquette.
A space where a wide array of books on cycling are available for the public to read. Visitors can explore riding scenes from around the world through trip journals, images and videos on a platform called Cycling Global. It connects a network of international cycling enthusiasts that will help introduce new cyclists into the loop.
Another interactive platform is Cycling Singapore that offers the exploration of local cycling paths. Cyclists planning a ride can benefit from the updates of the weather, air quality and traffic, plus route builder and widgets that provide useful information. Location of bicycle shops and Park Connector Network (PCN) are also highlighted.
Shimano Cycling World
Location: Next to the Singapore Sports Museum, Singapore Sports Hub (6 Stadium Walk, #01-02, Singapore 397698)
Opening Hours: 10am to 8pm on weekdays; 10am to 9pm on weekends and Public Holidays (including eve of public holidays)