Conceptualised and executed in just a week, 100,000 care packs are now getting assembled in Ninja Van’s warehouse for delivery to the vulnerable communities. Launched today, #SGPAYSITFORWARD is a ground-up initiative – led by Ninja Van and Night Owl Cinematics – that encourages Singaporeans to purchase a pay-it-forward care pack to help the vulnerable communities strengthen their defence against COVID-19.
HOW #SGPAYSITFORWARD WORKS :
- Purchase a SGD25 care pack here.
- The care pack will be donated to one of the rightful recipients identified by Young NTUC, SG Youth Action Plan panel members, Ministry of Culture, Community and Youth and National Youth Council.
- Forward the initiative to family and friends.
All proceeds are in support of funding the provision, fulfilment, and island-wide delivery of these care packs. The care packs are designed to ease worries of the vulnerable communities by ensuring that they are well-equipped to safeguard themselves against COVID-19 so that they can focus on other aspects of life during these trying times. The initiative will run from today until the 100,000 care packs are sold out. With support of Young NTUC, SG Youth Action Plan panel members, Ministry of Culture, Community and Youth and National Youth Council, #SGPAYSITFORWARD has identified a list of 100,000 rightful recipients for the care packs. These recipients include migrant workers, low-income families, senior citizens, and people with special needs. The full list of recipients can be found here.
Each care pack consists of the following items, sufficient for one to five persons, with the total retail price of SGD42 :
- 1 bottle of hand sanitiser (500ml)*
- 1 bottle of antibacterial body wash (500ml)*
- 1 tube of Vitamin C tablets*
- 1 bottle of disinfectant solution (500ml)
- 1 packet of antibacterial wipes (40 pieces)
- 1 bottle of antibacterial handwash (200ml)
- 1 pack of surgical masks (5 pieces)
* Two out of these three indicated items will be included in each care pack.
The value of the care pack is able to go beyond its price point of SGD25, as Cloversoft, Guardian, NTUC FairPrice, Radha Exports, Lazada, Supersteam, and Unilever have contributed the care pack items at cost price, the packaging and delivering services are provided by Ninja Van at below cost, and all media companies involved are doing content creation and distribution for free.
#SGPAYSITFORWARD – The one-week-old founding story
The brainchild of Mr. Lai Chang Wen, CEO of Ninja Van, and Ms. Chan Sylvia, CEO of Night Owl Cinematics (NOC), #SGPAYSITFORWARD gathers strength from local media companies like GOODSTUPH and SGAG, as well as a list of Singapore-headquartered companies like Carousell, Kinohimitsu, Love Bonito, and ShopBack.
“When strict social distancing measures are implemented to combat COVID-19 in some of our markets, we reached out to the respective authorities to see how we can leverage Ninja Van’s outreach capabilities and logistics network to better support the local communities,” said Mr. Lai Chang Wen, CEO of Ninja Van. “As a Singaporean company – of course – we want to utilise our resources to do our part for the country. Nothing beats a collective contribution in action.”
“When Chang Wen told me about his idea, it was like a match made in heaven,” said Ms. Chan Sylvia, CEO of NOC. “NOC was already working with Guardian to put together a care pack, and with Ninja Van in the picture, we were able to expand the idea and maximise the impact. Our initial target was only 5,000 care packs. But with #SGPAYSITFORWARD, we’ve effectively amplified our dream project’s reach by 20 times!”
Be a part of #SGPAYSITFORWARD now, or simply share this news with your friends and loved ones.
Let us do our part in paying it forward!