Gong Cha and Häagen-Dazs has launched a new product category, ‘Bubble Tea Float’ (BTF) series, bringing together what both brands are best known for.
Marrying Singapore’s favourite Gong Cha bubble tea drinks with the creamy luxuriousness of expertly crafted Häagen-DazsTM ice cream, don’t hold back as we invite you to indulge in three new BTF creations.
BTF represents the next level of bubble tea experience, spearheaded by both popular brands well-known for their product quality and innovation. Whilst using ice-cream as a drink-topping option is not new to the market, BTF has gone beyond that by designing specific flavours in line with the theme of Indulgence, Love and Happiness.
Extending the Häagen-DazsTM ‘Don’t Hold Back’ campaign, the three new BTF flavours represent indulgence, love, and happiness.
Indulgence: Caramel Choc BTF
Rediscover the meaning of indulgence with the Caramel Choc BTF. Centred on the ultimate pairing of sweet and salty, enjoy an impossibly smooth base of Gong Cha’s Rich Chocolate Malt drink, drizzled with swirls of caramel and topped with a dreamy dollop of the fan favourite Häagen-DazsTM Salted Caramel ice cream. Cutting through the stream of chocolatey goodness, rivers of salted caramel sauce and craters of crunchy caramel pieces create a multi-sensory experience with each sip.
Love: Berry-Tea Bliss BTF
Lovers of classic combos can rejoice as the Berry-Tea Bliss BTF brings together the time-honoured heroes of both brands. Gong Cha’s beloved Milk Tea gets a fruity facelift with the Häagen-DazsTM Strawberry ice cream, made with only the juiciest handpicked strawberries. Enjoy a delightfully tart contrast to the hallmark sweetness of the original milk tea flavour. End every mouthful with Instagram-worthy heart-shaped pieces of nata de coco jelly.
Happiness: Sunshine Mango BTF
If you’re craving a refreshingly cool treat, the Sunshine Mango BTF is happiness in a cup. This BTF features an aromatic base of Gong Cha’s Jasmine Green Tea, combined with a generous scoop of Häagen-DazsTM Mango Sorbet. A captivating combination of sweet and juicy, tropical mangoes are carefully blended into a smooth puree to intensify the fruity flavour of the Mango Sorbet. For a final burst of refreshment, sink your teeth into star-shaped pieces of nata de coco jelly.
Let’s Get Social
From November to December 2020, post and share your BTF on Instagram by tagging @gongchasgofficial and @haagendazssg with the hashtag #DontHoldBackSG to stand a chance to win SGD15 Gong Cha vouchers. Your account needs to be public for the post to be eligible. 10 winners will be selected each week.
The Caramel Choc, Berry-Tea Bliss and Sunshine Mango BTFs are priced at SGD5.50, SGD5.80 and SGD5.80 respectively.
