Skullcandy, Inc. (NASDAQ: SKUL), the performance and lifestyle audio brand founded at the intersection of innovation and creative culture, continues to expand the brand’s signature designs to the wireless category. Skullcandy introduces the GrindTM Wireless on-ear headphone, adding Bluetooth functionality to one of the brand’s best-selling wired products, well recognized for audio quality, comfort and style.
“Our wireless product innovations were well-received in 2015. In its price band, Hesh® 2 Wireless was 2015’s #1-selling over-the-ear headphone ” said Sam Paschel, Skullcandy Chief Commercial Officer. “GrindTM Wireless will continue our mission to launch headphone styles that change consumers’ expectations of Bluetooth product’s aesthetics and acoustic performance.”
The original Grind has received many accolades and Editor’s Choice nods for its premium audio experience delivered through minimalist industrial design. Grind Wireless features the same simple and iconic design with an engineering focus on elevating Bluetooth audio performance. An integrated amplifier component provides a higher power rating and less distortion and high-end drivers enable greater dynamic range.
Additionally, premium materials such as plush on-ear cushions and a lightweight and durable metal headband maximize comfort. A 12-hour battery life enables all-day wearability. The right ear cup cleverly integrates microphone, call, track, and volume controls just like the wired Grind model. With this addition, Skullcandy continues to build one of the most diverse and best-performing wireless lines in the marketplace.
At SGD159.90, Grind Wireless delivers premium Bluetooth acoustics and functionality. Grind Wireless will be released on Zalora on August 1 and at selected retailers on September 1 nationwide. To learn more, visit One Future World.
