Universal Music Group’s (UMG) global DIY digital distribution service, Spinnup, has launched in South East Asia! Spinnup aims to help independent artists be heard by fans and A&Rs around the world. Created to give artists the means to easily distribute their music to the biggest music platforms, Spinnup also connects new talent with UMG’s unrivalled labels worldwide.
Having signed 80 artists and counting across Europe and the US, Spinnup now has a dedicated local team headquartered in Singapore to support, discover and sign the best new talent in South East Asia. Spinnup Singapore has already begun marketing and artist outreach.
One such artist is 17-year-old Singaporean, singer- songwriter, Shye, who was one of the 14 artists featured on the UMG-released ‘Stay Home’ single last month. This multi-lingual stay-at-home anthem features an impressive line-up of Universal Music, Def Jam and independent artists.
Shye’s latest single ‘Too Well’ distributed by Spinnup, was released on 1 May 2020 and was instantly added to Spotify’s New Music Friday playlists in Singapore, Malaysia, Indonesia, Vietnam, Philippines and Taiwan. Shye was also the featured cover artist on Spotify Singapore’s Rising 65 playlist.
Due to the current condition of the global pandemic, Spinnup is on a mission to support the independent artist community. Echoing the message in ‘Stay Home’, Spinnup has launched Creators United – an initiative to give artists a sense of connection and channel their all into new music while staying at home. The project combines all-new content for artists in lockdown, a Spinnup Community Facebook Group, and a series of livestream programs.
To welcome users to the platform, artists in South East Asia can also benefit from a free single release for a limited time, allowing them to distribute their new music worry- and fee-free using the code SPINNUPSG.
Spinnup Singapore is keen to further tap into the local independent music community by partnering with music schools, universities and polytechnics to introduce Spinnup to aspiring and upcoming artists. They will also feed into Universal Music Singapore’s University Ambassador Program which will see UMG University Representatives scout local talent for Spinnup, champion the service at their institutions, and pitch Spinnup artists to college and local media.