Sole Superior, Singapore’s premier sneaker and streetwear convention returns on 27 & 28 October 2018 with its biggest and most spectacular edition to date, leveling up in size, activities and brand participants in a new event imprint evolved as ‘Street Superior Festival’ (SSF).
Jointly organized by concept activators, One Eleven and sneaker-culture stalwarts, Sole Superior, Street Superior Festival 2018 will feature up to 16 showcase brands; 70 individual streetwear vendors; 15 food vendors; a music and art line-up of 21 DJs, parkour and graffiti artists; arcade basketball by Under Armour and an in-door skate ramp by Vans x Pirate Life. Located at the historic Pasir Panjang ‘A’ Power Station, Street Superior will occupy 70,000sq. ft. of raw industrial space, a gathering of subcultures across Sneakers, Streetwear, Music, Digital and Street Art in one platform.
SSF brings together what belongs together, a culture that is as broad and diverse as it gets. Its festival grounds pays homage to street tribe takeovers referencing a neo-modern, dystopic township injected with techscape motifs. Get lost in the urban labyrinth where the street meets future tech, injected with simulated holographic displays and animation photobooths by Expo AV-Insync, motion graphics by Digital Kitchen Studios, and projection mapping techscapes by visual artist, Brandon Tay.
Walk This Way
A gathering for sneakerheads and the broader street-minded community, SSF will feature street culture destination stalls, graffiti art, and alley ways waiting to be discovered. Start at the Walk of Fame – the pedestal gateway to sneaker bragging rights on Instagram; Eyeyah Pop-up – a kid-friendly Halloween multi-media installation and pop-up store by Steve Lawler and Tanya Wilson; SBTG x VeChain – a timeline showcase chronicling the homegrown sneaker artist’s custom and collaboration work over 13 years: from the first custom kicks that catapulted him to global stardom in 2005 to the future of brand SBTG harnessing blockchain tech powered by VeChain.
Walk the Main Street and discover exclusive limited edition launches, pop-up concepts and activity highlights from showcase brands such as Casio G-SHOCK, Timberland, Jason Markk, Pony, Under Armour, Obey, Flabslab, Happy Socks, Krafers’ Paradise, and Continki. Look out for L.E Convenience – a pop-up sneaker lifestyle mini-mart inspired by your local neighbourhood convenience store – reimagined by iconic shoe retailer Limited Edt selling hype sneakers and apparel in place of bread, eggs, and sundries. Turn the corner and explore pop-up parlours by LoveSick Tattoo Studio and temporary Jagua ink tattoo collaborators @Jynk_ink & @outandink, and streetwise barbers, The Golden Rule Barber Co.; take home a piece of free art at the street gallery by artist Jau Goh; trail the graffiti wall bombs by @song.rscls, @antz_rscls, @boonbaked, @kringe_, @kr0me_, @blazeworks, and @craftyillustrator.
The heart of Street Superior is its central Marketplace, housing up to 70 vendors made up of private collectors, sneaker resellers, Instagram-only small businesses and streetwear brands. Shop and bargain for sneakers, accessories, vintage apparel, pre-loved designer items, shoe accessories, toys, and Polaroid cameras as well as street culture related books and magazines from Basheer Graphic Books. Many of the homegrown streetwear brands will also offer one-off limited edition capsules exclusively for Street Superior Festival 2018. These are merchandise by private collectors and individual sellers who have things to offer that they themselves would look for. Here’s your chance to cop special collabs, sample heat pairs, hunt down grail and hype sneakers, or discover a new homegrown streetwear brand.
If the Marketplace is the heart of SSF, the Trading Pit is its beating pulse. All ticket holders and attendees are invited to bring up to two pairs of sneakers to sell, trade, or barter their shoes in the public trading space. Punters as young as 12 years old have been known to trade collectible editions for as much as $800 in the Trading Pit. Also look out for the Street Superior Raffle Draw where attendees stand to win $30,000 worth of prizes from JD Sports, Casio G-SHOCK, Jason Markk, Freshly Pressed Socks, and Limited Edt, amongst others. All attendees of SSF holding a festival ticket are eligible for the Raffle Draw, which will happen at various times throughout the festival.
Hall of Flame – Rare Sneaker Gallery
Tucked deep into the inner sanctum of SSF grounds, discover the Hall of Flame – a gallery showcase of 200 pairs of rare sneakers with heat and cult status, gathered from local and regional private collectors. Rarely seen, these are never-before-released samples, super-rare heat editions and player exclusives including Louis Vuitton x Kanye West Jaspers ($8,000) from @_c_o_n_; Nike Anaconda AF1 ($2,000) from @dexter_t; Nike HTM Flyknit Set from @flipflapfallflat; Adidas x Jeremy Scott JS Bear collection, and Nike
Kobe Bryant Prelude Set.
Blockchain Tech Hits the Streets | SBTG x VeChain
In the world of collectible sneakers where rare editions can change hands for thousands of dollars, counterfeit goods are a major concern on return-of-investment for serious collectors and sneaker resellers. A first for this sneaker convention, SSF will introduce the possibilities of using Blockchain technology to authenticate high-value sneakers with the tap of a smartphone.
Pairing homegrown custom sneaker artist, Mark Ong aka SBTG with VeChain, a global enterprise-level public blockchain platform, the collaboration introduces the use of secured data NFC chips designed by VeChain embedded into 15 editions of custom sneakers by SBTG.
These NFC chips utilise blockchain technology, an unhackable digital ledger that is linked to cryptography and Bitcoin security. The chip tells the story behind SBTG’s sneaker collectibles, as well as to prove Proof of Origin and Authenticity of the artist’s shoes by uploading data to the blockchain which is unhackable and immutable. This is important as it secures the value of SBTG shoes in a marketplace rife with counterfeit knock-offs. Collectors and future buyers of these chip-embedded editions can now verify authenticity instantly with their smart phones without authenticity papers or conventional lo-fi authentication techniques. Collectors can also add to the social journey of the shoes with videos and images of their own before the shoes change hands in the resell market, creating a custom DNA journey and story of the collectible.
Social Cause | Sneaker Donation Drive for Soles4Souls
The SSF Township also calls for a shoe donation drive organized by Jason Markk x Bystander x Native. Attendees are encouraged to donate unwanted shoes to the cause, which collects shoes for Soles4Souls, a Nashville-based non-profit social enterprise. Soles4souls create sustainable jobs and provide relief through the distribution of shoes to help individuals start and sustain small businesses to lift themselves and their families out of poverty. To date, Soles4Souls have distributed reliefs to over 127 countries. Any
kind of covered shoes is welcome, regardless of size, brand or gender, as long as they are in good, wearable condition. Donors will receive a token of appreciation from Jason Markk and Native.
Showcase Highlights and Exclusive Launches at Street Superior Festival
Casio G-SHOCK | Street Superior Festival Exclusive*
Ahead of the brand’s 35th Anniversary in November, G-SHOCK will launch Anniversary editions in Diamond Index G-SHOCK GA-135DD and BABY-G BA-135DD models with diamonds incorporated into the watch face. Also available are new limited edition models from the SHICHIFUKUJIN collection by artist, Toshikazu Nozaka, as well as the Black & Gold GMW-B5000GD collection which sold out within two days in late September. The highly sought-after pair will be available again in limited numbers exclusively at SSF.
Limited Edt | Street Superior Festival Exclusive*
Iconic homegrown shoe retailer Limited Edt will be reimagined as LE Convenience, a pop-up store inspired by your neighbourhood convenience shop conceptualized and produced by Straatosphere for Limited Edt. The one-stop mini mart will offer highprofile new launches such as Adidas Dragon Ball Z Prophere and Deerupt Runner, Adidas NMD Hu x Pharrell Williams X Billionaire Boys Club, Adidas Yeezy 700, Adidas x Bathing Ape 3ST; selections from the retailer’s sneaker archive as well as newer sneaker releases. They will also showcase super-rare Nike SB sneakers such as Pigeons, Zoo Yorks and Supreme, and a full archive of their past sneaker collaborations, including rare and unproduced Nike SB collaboration samples.
PONY | Street Superior Festival Exclusive*
Having made its debut at Pitti Uomo S/S 2019, the Pony x Yong Bae Seok capsule collection will showcase at SSF. Attendees who have made pre-orders of the limited edition sneaker collaboration can collect their shoes on site and have it signed by sneaker design auteur, Yong Bae Seok. Pre-order The Pony x Yong Bae Seok Collection here.
Timberland
The brand will introduce its 45th Anniversary collection that includes a remix of their iconic Yellow Boot, updated with sapphire highlights and a 45th Anniversary logo. Also on showcase is the first travelling public display of the Yellow Boot in 45 special editions and limited releases, including collaborations with Mastermind, Stussy and the Ginza Project Collaboration. Attendees can also design their own Mini Timberland Boots at the Timberland DYO Boots Station. Simply register as Friends of Timberland and receive a $20 Timberland voucher on-site at Street Superior Festival.
Jason Markk
The most trusted sneaker cleaning home-kit brand is back with their famous ‘Jason Markk Thrones’, where Sneaker Care Technicians will provide free quick-cleaning services for precious kicks. Sneakers needing a more extensive clean can be done within the day itself onsite at a fee. Punters can also win Jason Markk merchandise and hyped sneakers by playing the “sure-win” lucky spin wheel sponsored by Native, an events, activity and experience concierge app. Jason Markk x Bystander x Native have also come together to organise a shoe donation drive benefiting Soles4Souls, a non-profit social enterprise.
Under Armour
Under Armour moves into the street-ready style sector with the introduction of its brand new lifestyle sneaker, the Forge 96 – a stylish ‘90s inspired design that embodies the old and the new, from gym-to-street. Showcasing the Forge 96 Mesh/Nubuck in blue/red/white rendition, and Forge 96 Track in three colourways, visitors can admire and purchase these shoes online at the Under Armour booth. Receive a discount code when you throw a few hoops at their Basketball Arcade.
FLABSLAB | Street Superior Festival Exclusive*
Multidisciplinary creative platform, FLABSLAB will launch the heroes of their Mis-adventure Time cartoon art series at a pop-up store inspired by the mis-adventures of a certain boy and his dog. Available for retail will be sculptures, toys, stickers, phone rings, t-shirts, 30cm large patches and even carpets in the shape of a certain Tiger-dog. Also look out for a 5m tall inflatable alternative Merlion named Rainicorn at SSF.
VANS x Pirate Life Brew | Street Superior Festival Exclusive*
VANS and Pirate Life, a craft brewery from Adelaide have teamed up to bring SSF a freshly built mini ramp measuring 10.5m x 1.5m. Skaters are all invited to bring their boards to skate at SSF. After that, enjoy a well-crafted hop beer all the way from Down Under by Pirate Life, voted the best brewery in Australia in 2017.
Contiki
The world leader in travel experiences for 18-35 years old, Contiki’s debut at SSF will offer attendees special travel deals on their legendary European tours for a #NOREGRETS and once-in-a-lifetime experience. Save on EUROPE SUMMER 2019 – Pay in full by 28 Feb 2019 and save up to USD $775. Also stand a chance to win top travel prizes, to be given in a lucky draw held at their booth.
Music and Beats
Singapore’s best-known hip hop party, .Wav(y) will bring their high-energy and uncompromising new school hip-hop to SSF, a signifier of the best music selections championed by sneakerheads and urban culture enthusiasts. Feel the good vibes at SSF, the streets filled with tunes and beats from Universal Music and DJ Fara Farz, as well as an eclectic music lineup covering everything from 90’s hip hop, disco, indie, City Pop, funk & soul, and even House and Techno by the likes of Evening Chants featuring DJ Angelfire, LEMAK, Isabelle Ee, Guided Meditation; Deon from Death Threads Vintage; .Gif, Candy Says, and Choice Cuts. Also hear the best of video game scores, soundtracks and the occasional Weird Al album from DJ
Dadcap and DJ BoBB.
Grub at Street Superior Festival 2018
What’s a festival without good food? Grub at SSF will offer hearty meals and street foods from 15 independent food vendors including halal options. Fuel up on wagyu sliders and wagyu sukiyaki don that use only premium grade 6 and 9 wagyu by Tokidon; bold sandwiches from around the world from Park Bench Deli including Po’ boys, Tortas, Muffulettas, Banh Mis and PBJs; gourmet burgers and cocktails from Three Buns of Potato Head Folk; classic hawker-style carrot cake and two reinterpreted versions with Bacon or Thai chilli carrot cake by Carrot Cubes; Laksudon* (Laksa Udon) with meatballs, jumbo popcorn chicken, clams, prawns, and even cheese by JengGood; Satay Kebabs* from Roastitos; Ang Mo Kio’s famed
Mee Rubus* by Yunos, which uses a traditional 58-year-old family secret recipe; Fried chicken and Teochew fusion delicacies from 1925; crispy fish skin with irresistible homemade dips atop donburi bowls by Fish Sh-nack. Snack on Japanese Takoyaki and karaage with Miso Butter from Saiko; refreshing acai bowls and delicious banana cakes and tofu chocolate brownies from Yolo; signature Indonesian avocado milkshakes from Ollella; gourmet roasted coffee from Cata Coffee; and bubble tea with a difference from Kipo’s. Also look out for a retro Kombi van serving up favourite ice-cream flavours from Scoopy’s & Cream, who have also paired up with SSF hero SBTG for surprises in store. [*Halal food options]
Street Superior Festival 2018
27 – 28 October 2018
12 Noon – 10pm
Pasir Panjang ‘A’ Power Station
27 Pasir Panjang Road, Singapore 117537
(8 minutes from Labrador Park MRT)
(Free shuttle service)
Tickets can be purchased here.
Pre-event Sales | $15 – 1-day access
Pre-event Sales | $25 – 2-day access
ZOUKOUT Bundle Pack + Street Superior 2-day access – $160
Onsite Tickets | $30 – 1-day access
Onsite Tickets | $40 – 2-day access
