British brand Superdry unveiled their first collection of watches in Singapore on 20 December 2013. Held at TANGS VivoCity, the launch attracted over 150 media, special guests, and the public. Emcee Rosh-G kicked off the debut event with impressive wordplay and a rap while DJ TANG (AOS) complemented it on the decks. Magician Jack followed with mind-blowing magic acts, symbolically unveiling the new Superdry watches.
In his opening act, Jack mischievously ‘pulled out’ Superdry watches from underneath his shoes. His main act involved volunteers from the audience, as he performed a pseudo-hypnotism demonstration that resulted in one volunteer feeling a physical sensation when the other volunteer was nudged. The final act involved Jack magically fast-forwarding the time of the Superdry watch that one volunteer was holding in his hand, impressing and leaving the crowd in awe.
Additionally, dancers sashayed the watches around with dance number, showcasing how to rock their Superdry watches. The crowd sipped on their drinks and were treated to popsicles by Popaganda as well as finger food as they were being entertained by the magic tricks and dance performances. Guests were also gifted with exclusive Superdry water bottles and temporary watch tattoos.
General Manager of FJB Lifestyle Timepiece Division, Benjamin Lim, also addressed the crowd and thanked everyone for taking time and effort to join in the celebration of this significant occasion. Concluding the event on a high note, a raffles draw was held where three lucky guests won a Superdry watch each.
Visit the Superdry store at TANGS VivoCity to get your watches today.
