Chinese New Year (CNY) 2014 is on its way – think greetings of prosperity, yummy pineapple tarts, and adorable nephews and nieces – and with every celebration comes the exciting yet frustrating challenge of buying something new to wear. Thankfully, ZALORA is prepared to take on the furore that is CNY shopping.
Zalora’s CNY Boutique is the destination for CNY fashions. Forget plain red dresses that you can later double up as officewear or the too-extravagant traditionals. ZALORA has brought in collections from across home-grown private, local and international label that exude modernity alongside
EZRA for CNY
This 18-piece collection from ZALORA’s recently-launched private label ushers in the year of the Horse with wearable, modern interpretations of traditional Chinese silhouettes. Mandarin collars and cheongsam takes on current cuts such as body-con and fit-and-flare while incorporating catwalk trends such as jacquards, lace and oversized oriental bloom prints. With auspicious reds and pinks and electric blue and whites, this collection is fresh and modern. See the collection here.
Inner Circle for CNY
Inner Circle is another ZALORA private label and like EZRA, featurs stylized print and patterns against modern silhouettes, juxtaposed with traditional details such as mandarin collars and Chinese buttons. Modern silhouettes like skaters and flares make the pieces wearable even after festive celebrations. See the collection here.
Melinda Looi x Amber Chia (ML x AC)
Two veterans – one of the fashion world and the other of the modelling industry – get together to bring you the highly anticipated collection titled: Yuan: The Beauty of Serendipity. The collection has a bright palette of blues, purples, and greens together with the traditional reds and yellows. Zalora is the exclusive online partner for the ML x AC collection so better get your hands on these pieces soon. See the collection here.
This local label is known for its oriental-themed ready-to-wear pieces that remain relevant to the lifestyle of modern ladies thanks to the the fusion of both Chinese and Western styles. Clothier incorporates the understanding of Chinese art and culture into their designs. Each piece is made with the finest materials and workmanship. See the collection here.