Based on a function-first design philosophy, Reebok introduces a unique running concept for the new season. Instead of going for the conventional bottom-up method, Reebok takes a step forward and builds the Reebok One Series from back to front. Featuring ‘Zoned’ technology that mimics the way the foot moves and a fusion of zones to ensure the upper and bottom work together in harmony, the Reebok One Series guarantees the runner the smoothest ride possible.
The state-of-the-art technology makes use of three distinct zones that meet the runner’s needs at each phase of their gait. Zone 1 is the Contact Zone – providing shock attenuation through a soft foam compound. Zone 2 is the Midstance Zone – engineered to allow smooth mid foot transition. Zone 3 is the Propulsive Zone – featuring an ultra-responsive high rebound foam compound to aid the runner to propel forward during toe-off.
The Reebok One Series will make its grand entrance into the world with the Reebok One Cushion and the Reebok One Guide available in a range of designs for both men and women. The Reebok One Cushion is designed to maximise comfort and performance for runners with a neutral gait. The Reebok One Guide is solely created for serious runners.
In addition, Reebok has created the One Series apparel collection to accompany its footwear counterparts. Lightweight and making use of strategically placed mesh for breathability to ensure comfort, the collection is perfect for performance running and still provides a stylish look. The collection also features a 360 degree reflective armour that helps runners while running in darker conditions.
The Reebok One Series Footwear Collection is available at Stadium and selected Royal Sporting House stores from July 2013 onwards.
