Fitness and fashion go together these days – and looking stylish for a workout have been essential for many women. Homegrown fitness wear label, Tough Cookie’s designs are anything but typical. It is a one-of-a-kind fitness wear that is fun and fashionable, so you can exercise in both comfort and style.
All their pieces are designed for layering, with intricate knotted back details, halter necklines and tie-them-yourself straps. The brand’s signature pieces are its sports bras, bottoms and tights that are suitable for yoga, aerial exercises and even swimming. With its thoughtful details, Tough Cookie’s apparels ensure that you look presentable – whether you are in or out of the studio.
During the summer, Tough Cookie launched its Greece collection inspired by the beautiful island of Santorini. The blue and white color palette of the pieces pays homage to its architecture. The Greece collection features multi-functional sports bras that can be worn in different styles by switching up the straps. The tops and bottoms are even designed to double up as swimwear.
This collection is the brand’s first foray into digital printing. Notably, the biggest challenge was sourcing for the blue and white marble print that runs throughout the collection, chosen to reflect the water and allude to the curvature of Santorini’s buildings. To ensure that this collection looks flattering on the body, every single piece has the exact same print placement – this alone took an experimenting period of six months.
The Greece collection is now available on the Tough Cookie online store. Tough Cookie items can be found in Uppercut Boxing Singapore, Yoga Lab and Pole Lab. Watch their Instagram (@toughcookieapparel) for information on pop up stories in various fitness studios.