Lifestyle Italian Fashion Brand Quietly Opens New Store in 313@Somerset
UNITED COLORS OF BENETTON, the cosmopolitan lifestyle brand known for their high quality and eclectic garments, has expanded its operations to a new store.
The Benetton flagship store at 313@Somerset (#02-43) opened early this month, occupying 1,318 sq ft and retailing both apparel and accessories.
This is the second physical store of the fashion brand, with the other in Takashimaya’s Men’s Department (Level 3).
UNITED COLORS OF BENETTON: ALWAYS A FORWARD-THINKING FASHION BRAND
One of the biggest cult brands of the 1980s, Benetton was highly sought-after for its colourful casual wear and knitwear. It also contributed heavily to progressive topics, like helping out during the AIDS crisis. This has given Benetton a reputation for challenging the status quo, which appeals to more youth-centric and hipster crowds.
Even today, Benetton remains steadfast in offering vibrant and diverse fashion pieces and being engaged in social and cultural issues. The fashion brand aims to have its modern clothing line bring awareness towards change for humanity.
Andrea Incontri is the Creative Director of the 2023 line of Benetton. His style is rooted in what he calls “a formal subtraction” and this will guide Benetton towards telling of the complexities in today’s world. He hopes that his line will brighten the holiday season!
BENETTON’S LINE
The Fall/Winter 2023 collection that is available in Singapore comprises three key styles:
- Back to Tailoring: expresses a return to the essence of tailoring, flattering shapes and garments, and the rediscovery of statement pieces in the wardroom.
- The New Knit Club: knit pieces with nature designs such as flowers, mushrooms, and bunnies.
- Welcome to the Benetton Club, a series of rugby shirts that are a mix of preppy and athletic styles.
Accessories include caps, scarves, belts, suspenders, bags, totes, purses, and footwear. The kid’s collection in Singapore is suitable for toddlers to 14-year-olds.
The new line of clothing will definitely make for a great fit for Christmas and the New Year celebrations! Whether you are reliving 80s alternative nostalgia or looking for something new, Benetton’s will definitely impress you.
The shop is located at 313@Somerset 313, #02-43
If you can’t make it there, don’t worry! Benetton offers online services too on Lazada (www.lazada.sg/shop/united-colors-of-benetton) and Zalora (www.zalora.sg/store/united-colorsof-benetton).
Website: www.benettongroup.com
Instagram: @benetton
Facebook: @benetton