Vans, the original action sports brand and global advocate for creative expression announces the worldwide expansion of the brand’s celebrated music platform, Vans Musicians Wanted. Originally launched in Vans’ Asia-Pacific region in 2015, the Vans Musicians Wanted competition is a global music platform that provides undiscovered musicians a chance for their original music to be heard by a global audience.
This year’s competition has evolved into a seamless digital experience, and will award one grand prize winner the opportunity to share the stage with Vans Ambassador and Grammy award winning artist Anderson .Paak.
Launching in partnership with the trailblazing talent from Vans’ final chapter of the ‘THIS IS OFF THE WALL‘ brand campaign released yesterday, Vans shares the compelling journey of two artists: Atlanta-based rapper, J.I.D and Chinese-born and American-raised artist, Bohan Phoenix, who express their personal identities through music. Vans has partnered with J.I.D and Bohan Phoenix to serve as guest judges for the global competition.
Vans’ ‘THIS IS OFF THE WALL’ campaign stories celebrate creative expression through the pursuit of artists making their own way forward in hip hop. The genre has become a distinct language of choice for young voices who continue to work to forge their own path by any means necessary.
Joining J.I.D and Bohan Phoenix as special guest judges, European based singer-songwriter Nilüfer Yanya, and Grammy award-winning artist, Anderson .Paak will review the top-5 artists from each region. Top-5 artists from APAC will perform at the Vans Musicians Wanted Virtual Concert this December, they will also receive free album distribution through Spinnup, Universal Music Group’s distribution service for independent artists.
One grand prize winner will be selected to receive Vans product, Fender Gear, Vans Spotify and Apple Music playlisting, music video produced by Universal Music Group and one year of free and unlimited global music distribution from Spinnup (APAC exclusive), and the opportunity to share the stage with Anderson .Paak as the opening act in 2021.
