Hari Raya or Eid is usually marked with family reunions, forgiveness and traditional food. Another major part of Hari Raya is its advertisements! While circumstances may be different this year, these Raya 2020 ads will get you into the festive mood instantly. (Warning: Get your tissue ready).
It begins with a mother scolding her children for disobeying her Raya preparation orders. Catching her children failing in cooking rendang, weaving ketupat and putting up the curtains, she threatens them by cancelling Hari Raya. The scene then takes you to the first day of Raya, where they celebrate together on video call. It’s funny, delicious and will pull your heartstrings.
2. Telekom Malaysia
Malaysia’s first telecommunication company pays tribute to the frontliners in their Raya 2020 advertisement. With soft instrumental music of a classic Raya tune playing in the background, never forget the sacrifices made by our unsung heroes for the nation.
3. Watsons Malaysia
A star-studded advert, Watsons Malaysia outdid themselves this year with ‘Jauh Di Mata, Tetap Beraya’. The short story is super relatable as Siti freaks out with the changes of Raya 2020. As you begin to feel anxiety in your chest, you will then be assured by Ayda Jebat who says, “we can still celebrate together even if we’re apart.”
4. Vivo Malaysia
Vivo Malaysia presents ‘nenek’ – the head of the family. It’s hilariously filled with cooking fails, a man in a kaftan and the Vivo V19. This wholesome short story will make you reach out to your phone and call your nenek.
This tear-jerking ad will leave those who are spending Raya away from their mothers in a crying mess. Titled ‘Kuah Kacang Ibu’, Fauziah Nawi plays the mother who shares her recipe with her children via video call.
Raya 2020 can still be celebrated with your dearest family members. We may be miles apart physically but not emotionally and spiritually. Stay home, stay safe and video call your family members this Raya!