Fred Perry’s Laurel Wreath is possibly the most widely recognised logos in fashion. It’s worn as a badge of honour, paying homage to the man who emerged from humble beginnings to win the Wimbledon three times, and the hearts of the rest of the world forever.
Their iconic Tipping comes to a close second. It was introduced in 1957 and has remained as part of the classic design Fred Perry is known for. The shirt, its iconic Laurel Wreath, and twin tipping have since been adopted by those wanting to associate themselves with the brand’s rich history.
This ranges from those part of the 1950’s counter-culture, the mod movement, subcultures like Perry boys, rude boys, skinheads, and suedeheads, Brit musicians and American presidents. Fred Perry is synonymous with sports and music, and it stands for the cool Britishness that we love.
Previously, Fred Perry launched the successful Tell Us Your Story campaign where fans were asked to submit personal stories of their affiliation with the brand. This year, the brand has launched #wearetipped, a social media campaign that lets fans document and exhibit their Fred Perry shirt with pride.
Use the hashtag #wearetipped on Facebook, Instagram, or Twitter and your images will be showcased on the We Are Tipped homepage on the Fred Perry website. This curated approach displays a selection of unique contributors who embody the Fred Perry attitude and approach. Put on your favourite Fred Perry Shirt and show your love for this iconic brand.
