Pandora Me – The first official global campaign that celebrates self-expression and true identity of yourself. Millie Bobby Brown, an actor and activist committed to effecting positive change among her generation will front the launch of this exciting collection for the season.
Millie Bobby Brown signed a two-year contract to represent the new collection. “I feel extremely honoured to be partnering with Pandora. I love Pandora because everyone can tell their own story, and each symbol can represent your individuality,” said Millie Bobby Brown, wearing her favourite symbols and sharing personal stories behind each piece from the collection during the campaign shoot.
Acknowledging Brown’s pervasive impact on modern pop culture, Pandora’s Chief Creative and Brand Officer Stephen Fairchild says of the partnership: “Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewellery that empowers young women to express themselves. Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewellery that perfectly complements Pandora’s vision and creativity.”
Pandora Me embodies personality and individualism in an all-new collection of exclusively hand-finished micro dangle charms, single stud earrings, bracelets and a safety pin brooch. Mark on personal treasures, cherished memories and milestone moments with each charm representing its own uniquely special meaning.
Re-imagining the notion of miniature inkings through jewellery, the small, hand-finished sterling silver symbols are powerful markers of personality. From blue moons to bumble bees and music notes to magical unicorns, every piece carries a connotation for each wearer to define it.
“The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way. It’s a more playful way to express yourself and your story — jewellery doesn’t have to be serious,” say Pandora’s creative directors, Francesco Terzo and A. Filippo Ficarelli, on the new collection.
Create your story, on the Pandora Me Link Bracelet, crafted from sustainable sterling silver on a snake chain-effect sections, allowing you to attach the dangle charms anywhere you like it. Dangle charms are reversible so there are two looks to play with; stones or polished sterling silver on one side and beaded details and lines on the other.
Show the world your story and style with the Pandora Me Safety Pin Brooch. Fill the brooch with keepsake charms and attach it to your outfits or bag, displaying the things you love the most. Choose the symbols that represent you the most and express your identity in the most unique ways.
Another addition to the brand-new collection are the micro single stud earrings. Wear it however you like, especially if you have multiple piercings to experiment with!
The Pandora Me Collection is available from 3 October 2019 at all Pandora stores and eStore; prices start from SGD 19.
