KLARRA launches its first ever stand-alone pop-up boutique in the heart of Singapore at Capitol Piazza, from now to 24 August.
Through a series of collaborations, this pop-up boutique highlights a homelike boutique atmosphere and features an exclusive in-store service. KLARRA has specially partnered with a local tea brand and bakery to provide a pampering service on a daily basis – where all walk-in customers will be able to enjoy a cup of tea and fresh bake while shopping. Besides this, KLARRA has also collaborated with contemporary lifestyle brands to introduce a variety of lifestyle items that will be retailed and exclusively launched at this pop-up boutique.
“Independent, passionate and steadfast in her values, the KLARRA woman exudes quiet confidence and is empowered from within. She appreciates the fine things around her, values work-life balance and constantly seeks to improve her quality of life,” said Beatrice Tan, founder of KLARRA. “With this in mind, our collaborations are curated in line with this philosophy of ours and the KLARRA woman’s lifestyle.”
Started in 2014, home-grown label KLARRA has been retailing their full collections via an independent online platform klarra.com and also, organizing frequent offline events to engage with their customers.
“Response to the offline events has been very encouraging till date and we are thankful for that. We enjoy meeting our customers in person, getting to know them and being able to understand their needs better,” she adds. The pop- up boutique will serve as a space for the label to hold events and a channel for them to meet and engage with more customers.
For three months, shoppers can look forward to two new releases every month and a series of workshops held at the pop-up boutique. More details will be communicated via their mailer and social media channels.
