Sezairi. Nathan Hartono. Cilla Chan. Ming Bridges. These names, and the wonderful wonderful vocals that come with them, represent quality local music. Recognising the similarities between music and fashion – it’s all about expression in these two industries – local e-tailer ZALORA is kicking off the ZALORA Loves Local campaign.
ZALORA will start off the campaign with a YouTube masthead space showcasing these well-loved local singer-songwriters dressed in the best of ZALORA. The flash-animated masthead will include shout-outs on each artist so you can get to know them better.
The ZALORA store will feature the campaign ‘shop-in-shop’ where they can view exclusive content on the ZALORA Loves Local shoot alongside’in-store’ musical performances by each artist.
Marketing Director of ZALORA Singapore, Dione Song, says this campaign aims to combine music and fashion by providing the support and attention that our local music scene deserves.
To find out more about the campaign, visit www.zalora.sg/zalora-loves-local on 16 January and log into www.youtube.com.
